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Reseller vs White Label: the difference and what to choose

The difference between the reseller and White Label models: brand, start speed, domain, price and who each fits. A comparison table and 18 Q&A — for the right choice.

Short answer

A reseller takes the product wholesale and sells under the StarsPaymee (or a ready bot) name. White Label is a full platform under your own brand, name and design, with the StarsPaymee API on the backend. A reseller is fast and simple; White Label is for branding and independence. In both, delivery and payment are automatic.

What's the main difference?

Both models rely on StarsPaymee's infrastructure and deliver Stars/Premium/Gifts automatically. The difference is in the level of branding and control.

FeatureResellerWhite Label
BrandStarsPaymee / shared✓ your brand
Start speed✓ very fastmedium (setup)
Own price✓ yes✓ yes
Domain/design✕ limited✓ full
Technical load✕ minimal✕ minimal
For whomfast start, sellerbrand, agency

Which one to choose?

Selection criteria
  • Want to start fast and simple — Reseller.
  • Want to build your own brand — White Label.
  • Agency with many clients — White Label.
  • Trial or small volume — Reseller.

Which model suits you? Consult Business.

@StarsPaymee_bot

See also: the reseller program and the White Label platform. General — Business.

Sources

Frequently asked questions

What's the difference between reseller and White Label?
A reseller sells under the StarsPaymee name; White Label is a full platform under your brand. In both, delivery is automatic.
Which starts faster?
Reseller — very fast. White Label takes a bit longer due to branding and setup.
Do both have my own price?
Yes. In both models you set the markup yourself.
Where's the brand?
In White Label it's fully your brand; a reseller uses StarsPaymee/shared.
Who has the technical load?
In both it's minimal — the API is on the StarsPaymee side.
Which for an agency?
White Label — for an agency with many clients and a brand.
Which for small volume?
Reseller — convenient for a trial and small volume.
Will it be my domain?
In White Label yes; for a reseller it's limited.
Is payment integration in both?
Yes. Click, Payme and SBP in both.
Can I later move to White Label?
Yes. You can start as a reseller and move to White Label.
Is there a price difference?
Terms depend on volume and capabilities; confirmed with Business.
Is there support in both?
Yes, @StarsPaymeeSupport and the Business team.
Is there a Sandbox?
Yes. A test environment in both.
Is there statistics?
Yes. Orders and payments by ID.
Can I sell in rubles?
Yes. SBP in both models.
Which is cheaper?
A reseller is usually simpler to enter; the exact price depends on volume.
Is documentation provided?
Yes. On integration and setup.
How do I choose?
Consult Business based on your volume and goal.

Need help choosing a model?

With StarsPaymee Business, choose the model for your volume and goal.

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