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Telegram reseller program: how to start (2026)

Take Stars, Premium and Gifts at wholesale and resell: the reseller model, tariff, API key, Click/SBP payment and income. Steps and 18 Q&A.

Short answer

A Telegram reseller takes Stars, Premium and Gifts at a wholesale price and resells with their own markup. In the StarsPaymee Business reseller program you get an API key, set your own price and sell — delivery, payment (Click/SBP) and statuses are automatic. To start, just submit a request.

How does the reseller model work?

A reseller doesn't produce the product — they take the ready product (Stars, Premium, Gifts) at a wholesale price and sell it to their customers. The difference is your markup. The StarsPaymee API handles delivery, while you work on marketing, customers and pricing.

What does a reseller get?
  • Wholesale (reseller) price — lower with volume.
  • Selling via the API or a ready bot.
  • Click, Payme and SBP payment integration.
  • Auto‑delivery and webhook status.
  • Support and documentation.

How to start as a reseller?

  1. 1. Submit a requestOn the Business page submit a request to become a reseller.
  2. 2. Tariff and keyA tariff is agreed based on your volume and an API key is issued.
  3. 3. Price and catalogSetting your own markup, you display the product in your bot or site.
  4. 4. Sell and deliverThe customer pays, the product is delivered automatically, and you earn a profit.

Want to become a reseller? Contact Business.

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How is income formed?

Markup (margin)

Sale price minus wholesale price — your profit.

Volume

More sales — a lower wholesale price and a higher margin.

Repeat customers

Fast, reliable service brings the customer back — a stable flow.

Multiple products

Stars, Premium, Gifts together — more sales per customer.

See also: Reseller vs White Label, White Label platform and Stars API.

Sources

Frequently asked questions

Who is a Telegram reseller?
Someone who takes Stars, Premium and Gifts at a wholesale price and resells with their own markup.
What's needed to become a reseller?
Submit a request on the StarsPaymee Business page; a tariff is agreed and an API key is issued.
Is startup capital needed?
Often a deposit (balance) model; the amount depends on volume and tariff.
Do I set the price myself?
Yes. You sell with your own markup.
Who performs delivery?
The StarsPaymee API delivers automatically; you handle sales.
How do I sell?
Via a ready bot or your own API integration.
How do I accept payment?
Via Click, Payme, card or SBP in your own channel.
What is the income?
Sale price minus wholesale price; margin rises as volume grows.
What can I sell?
Stars, Premium, Gifts, plus Click/SBP payments.
Is there support?
Yes, @StarsPaymeeSupport and the Business team.
Is there a Sandbox?
Yes. Testing before sales.
Is there statistics?
Yes. Orders and payments by ID.
Can I sell in rubles?
Yes. Ruble payment via SBP.
How is it different from White Label?
A reseller sells; White Label is a fully branded platform.
How about refunds?
An undelivered order is refunded per the settlement policy.
How much is the reseller price?
It depends on volume; more volume — lower price. Confirm with Business.
Is documentation provided?
Yes. Integration and sales instructions.
How do I start?
Submit a request on the StarsPaymee Business page.

Start as a reseller

Through StarsPaymee Business, become a reseller — your own price, auto‑delivery.

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